Understand SEO Better:
Choosing Your SEO Keywords Effectively
Keyword research is an absolutely vital piece of good SEO. Keywords must be chosen carefully and precisely for maximum effectiveness.
But exactly how can you go about choosing your keywords?
Know Your Place
Trying to compete with big name companies for broad-term keywords is going to be a lost cause; you’ll simply drown under the competition. You really won’t stand a chance. So you want to make sure the keywords you choose are appropriate to your “weight class,” so to speak.
You want to search - ideally - for keywords that have a high search volume, but low competition. And if there’s going to be competition, make sure that you’re not facing off against big names or keywords targeted by heavy hitters, as mentioned above.
The first type of keyword you’d want to deal with would be long-tail keywords. These are highly specific but low traffic keywords.
For example, the keyword “E-commerce” is a very broad term, and targeting that specifically would mean drowning amidst bigger, stronger competition. Not to say that there’s anything wrong with using the word “E-commerce” as a keyword, but making it the full target of your keyword research and center of your site would be unwise due to the competition you would face from others. However, the long-tail keyword “E-commerce Web Designer in Cleveland, Ohio” is a much narrower and easier to work with as it eliminates a huge chunk of competition and makes things much more manageable.
Long-tail keywords also have more to offer than simply less competition. They allow you make content better suited for the topic at hand, as well as the ability to gain increased traffic from the fulfilling results of said traffic. They can also serve as a great starting point for small to medium sized businesses!
Look For Existing Keywords!
Another great tool not to be forgotten is to use keywords that are already driving traffic to your site and work with those. That can give you insight into exactly why people are coming to you so that you, in turn, can craft your site to better suit their needs. You can also look for keywords related to these and drive even more traffic to your site.