HOW TO MAKE YOUR E-Commerce BUSINESS MOBILE-FRIENDLY

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Mobile commerce is rapidly rising in popularity: consumers today have access to the web and thousands of apps and marketplaces in the palm of their hand, wherever they go, resulting in great opportunities and growth for e-commerce businesses.  Improving your mobile presence can result in great profitability and growth potential for you and your e-commerce business. There’s a few different things you can do to improve your mobile commerce and make yourself more accessible to your customers.

The first thing you can do to increase the mobile sales of your e-commerce business is develop a more mobile-friendly site.  A hefty amount of e-commerce traffic comes from mobile devices, making it extremely important that you have a mobile friendly website that’s easy for customers to navigate and, more importantly, purchase from.  If you’re using things like flash, small fonts or large amounts of text without breaks, your site’s going to be very slow and difficult to navigate through for mobile users, and that’ll mean less sales and business for you.  Make sure you compress images to reduce your load time, make the buttons large to add products to the cart, and use large fonts. These will make your website significantly easier for mobile users to navigate, resulting in more sales and business!  Gapstow Design specializes in helping e-commerce businesses create a website suitable for many platforms, be it a mobile device or a home computer.

Another great way to increase your mobile-friendliness is to create a mobile app.  This makes things even simpler and easier for customers to purchase products, as well as promotes brand recognition.  People will see your logo and be aware of your presence every time they use their phone, which brings you better odds of sales and keeps you fresh in consumers’ minds.

Another way to improve your mobile presence is to consider selling through multiple channels, such as online marketplaces, social media, or messaging apps, just to name a few.  Consumers already browse these looking for products and goods they need, and expanding into this territory allows you to reach more customers than you previously could. Check out our article on online marketplaces to see if this option could work for you and, if so, which marketplace would best suit your needs!

All in all, focusing on your e-commerce business’ mobile-friendliness can boost your sales and traffic by a considerable degree.  Gapstow Design offers specialized help in making your e-commerce business more mobile friendly, including designing mobile-responsive websites and implementing strategies to expand your marketing channels into fresh territory.  Check out our e-commerce consultation page for more information on exactly what we can do to help you!