Shopify for eCommerce: Is It Worth It?

February 04, 2020

Shopify for eCommerce: Is It Worth It?

eCommerce started back in 1991. When it was new to the business scene, eCommerce mostly revolved around selling computer goods. Individual sellers were usually the ones to create their own sites. However, eCommerce has now evolved well past its simpler start. As eCommerce grew and selling online became more difficult, companies began making eCommerce website building software to streamline the digital selling process. Today, many people ranging from business people to tech-savvy use eCommerce to sell all kinds of goods online.
Compared to the early days of eCommerce, entering the market is much more difficult. With companies like Amazon and eBay taking up most of the market share of eCommerce, people new to the eCommerce scene find it hard to make an entrance. As a new person to eCommerce, however, you do have two advantages working for you: online shopping may become 95% of all retail purchases by 2040 and eCommerce website building software like Shopify can make selling a whole lot easier.

What Is Shopify?

Shopify is an eCommerce software that helps aspiring entrepreneurs make their dreams easier to obtain. It used to be that online sellers would need to create a custom website from scratch that could manage, sell, and ship their products globally all by themselves. It may only seem like three simple steps, but eCommerce has evolved far past simply displaying your product on a page and getting it shipped out on time. Shopify allows online sellers to have these essential parts of an eCommerce business at their fingertips. Plus, it allows eCommerce entrepreneurs to reach their target audience easier.

Advantages of Shopify for eCommerce

When looking at eCommerce software, there’s a lot to take in. While some services may be cheaper, they may be lacking in features or utility. Shopify balances cost and function. This ultimately leads to a site that is functional, aesthetic, and profitable.

1: Shopify is Easy to Use

Back in the early days of eCommerce, you weren’t getting into the eCommerce scene without knowing how to create a website from scratch. If you were lucky enough to know a guy who knew a guy, you’d still be dropping a ton of money on a custom site. Shopify allows even the technologically-clueless to build a professional looking site.

2: Customer Accessibility

One of the difficulties of getting a “home-brew” site put together is customer accessibility. Even after spending weeks or even months building a site, potential customers may find your custom site clunky. Poor loading speeds of optimized sites can deter more potential customers than you think. Shopify is fully optimized, which means your potential customers aren’t going to be stuck at a loading screen and bail on your product.

3: Shopify is Cross Platform

It used to be that people would do their online shopping on a desktop in the middle of their living room. However, this isn’t the case anymore. Most online shoppers will connect through a myriad of different mobile devices like phones, tablets, and laptops. Your eCommerce site needs to be able to reach these types of customers if you want to be competitive. Shopify allows you to optimize your site for other platforms beyond just a PC.

Shopify eCommerce Help

While creating and getting your eCommerce site running using Shopify is easy, you may still need some help. The eCommerce scene isn’t about just putting together your site and throwing some of your products on it. It’s much more. To compete with best, you need to get leads to your site and make sure they purchase your product. Gapstow Design Co. can boost your site’s Google ratings and find you more valuable leads.

If you’re interested in increasing your profits using Shopify, contact Gapstow Design Co. at 1 (440) 381-0189 or send us an email so we can discuss how we can help you build your eCommerce dream today.




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