MICROSOFT MAY BE JOINING THE ECOMMERCE GAME

April 03, 2019

MICROSOFT MAY BE JOINING THE ECOMMERCE GAME

There are plenty of options available when it comes to ecommerce platforms, all of which fit various needs and business types.  The world of ecommerce is very expansive and accommodating, with no signs of slowing down in its growth.

And that’s why Microsoft may be looking to throw its hat into the ecommerce arena.

Shopify is currently one of the largest and most successful ecommerce platforms out there, offering tons of valuable services and features for customers at a reasonable price.  

It offers the ability to create a well-designed, easy to use, functional website with tons of products in a relatively short amount of time.

It allows for many convenient payment methods as well as easy social media integration, domain creation (and hosting), as well as content managing and marketing tools.  

While Microsoft already has a lot to offer in the way of ecommerce through its Dynamics line, creating a competing platform is something “we’re looking at very seriously” according to Shelly Bransten, the vice president of retail and consumer goods at Microsoft.  

Microsoft definitely sees the potential (and the profit) that could come with this service, as she also states that many of their customers are asking for them to make one.

While many ecommerce platforms like Shopify and Squarespace are immensely successful and used by many ecommerce businesses, they aren’t quite able to reach enterprise-scale customers, leaving a sizeable field for Microsoft to take advantage of.